What Is Scale The World?
Scale The World is...unique. Definitely hard to describe, but I'll give it a shot.
The goal is not another "weight loss" thing, or some sort of "famous quotes" inspirational deal. Scale The World is original in creation and quite different in approach.
The goal of Scale The World is to give you the strategies, ideas, thoughts and tools that the most successful people in history have used to live "a fearless life." I call this approach to fearless living "ruthless responsibility." This is where you decide to fully manage your moments in order to create the life you were designed to fulfill.
Lofty words? Perhaps—but I've seen the results to back them up.
Yes, there are many tips on how to eat to be healthy and lean. There are some basic workout guidelines, and some common sense health materials. Beyond this, and really more to-the-point, Scale The World delivers "wisdom from simplicity and analogy."
The goal is to be clear yet provocative, using the analogy of "climbing life" throughout the 32 days to instill a sense of endless possibility, subtly and consistently as the days progress, as you start to see yourself changing. Many people do not know 'why' they're taking actions they've never taken before toward a life of abundance, health and vitality— they just 'are'. In actuality, they 'are' because their minds are being told the truth about it, possibly for the very first time. They're gladly taking responsibility for their own lives and the life of the planet, all at the same time.
They're enjoying every moment they're given.
You can, too.
Thirty-two days...why thirty-two?
How many days are there in the longest month? Well, I wanted to give you one more day than that. Think of it as a symbol of taking one more step than you think is possible. Going one more minute longer on that treadmill, or one more rep on those curls. Walking one more mile...just today. Asking one more person how they are today...and really 'caring' to hear the answer. Spreading love and energy to one more life.
Here's what I can promise you: whether you're super-fit or a complete "couch potato", Scale The World will change at least three key beliefs as you progress. That's the minimum I shoot for—just three. Most people will experience hundreds, but three is enough to change your world and, consequently, change "the" world. See where we're going here?
I want you to come along—but I want you to believe in the journey. For those of you who need to see proof first, I'm providing for you an actual email from Scale The World below. This email was written to "John Doe", for illustration's sake, and contains all you will see in the 32 days of emails, with the exception of three promotional emails from our sponsors. (Hey, they paid for this (I'm one of them!), so three emails is hardly a lot to ask.)
However, you will NOT receive:
1. Emails full of banner ads.
2. Any emails other than from "Scale The World", "Jon Benson", or the three sponsor emails. We do NOT give your email addresses away to anyone — they are only stored on our secure database and are not for sell, rent, or distribution...period!
3. Short, junky, "clip-quote here, have a nice day" emails.
Instead, you will receive substance — thought-provoking, challenging, inspiring and entertaining messages for the entire 32 days.
Here's an example — Day 2 of Scale The World:
SCALE THE WORLD
To: John Doe
John, please help keep Scale The World free to all by supporting today's sponsor:
The Ultimate Gift To Yourself -- A Lean Body And Empowered Life. 48 Audios, Customized Meal Plans and Fitness Programs, Weekly E-Coaching...All For Less Than A Cup Of Coffee Per Day. The M-Power System:
Half Price M-Power Special -- Click Here
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .The Breadth And The Height Day 2 of 32
"Scale" -- A measurement of mass.
Hello John,
As we begin the journey up and over the Round Mountain, which is the object of your desires, your life, the body of your dreams, and your fulfillment, we must take in the breadth and the height of the summit.
So many people begin a journey without a map, leading them to a destination that is set by the winds of the world. Those winds change at a moment's notice. It makes sense to be prepared for sudden changes in the climate as well as an understanding of the terrain you will be facing.
On our journey, this means understanding the path as best we can. Knowing what we are facing and all that is at stake. Knowing our friends and our foes -- and that they can be one in the same.
When you think of "width", perhaps you think in terms of inches. "How many inches must I lose in order to feel good about my body?"
Or, perhaps, "How many inches do I want to put on my biceps to feel more powerful?"
How about "height"? "How much further do I have to go in order to achieve X?" Or, "Why does it take so long to ... ?" Sound familiar?
There's nothing wrong with these questions. They are merely too small. You see, we are scaling the world -- and the world is much larger than our small questions. Small questions bring out small desires, and small desires will eventually fizzle out.
This is one reason you have yet to achieve what you were designed to create.
We need massive questions with massive desires. We need to fuel our minds with the truth behind why we're making this journey to the skies, otherwise it becomes nothing more than a journey to the next diet book, or the next self-improvement seminar.
What is the "true" breadth and height? The entire world.
First, there is the "micro" world, or the world of inches. This certainly already has your full attention, so there is really no reason to talk about "losing inches" or "gaining muscle" right now. You know all about the desire to do that.
How do you accomplish this goal? Well, that comes later in the climb. First, we must do a bit of surveying. We must take in the full nature of why this ascent is so crucial.
Otherwise the climb will have only a short-term meaning...and short-term results.
First there is your world -- the things and the people you love and care about. That list I've asked you to create -- the "who will I influence" list: these people care less about your personal inches and more about your "person." Be true to them.
Become the person you want, and in so doing become the person they want you to be -- not out of pressure, but out of love and support.
Out of influence.
Just think about it. How will it feel to really influence the ones you love the most in ways that transcend your wildest expectations?
Next, there is the world as a whole -- the whole of humanity. Do you realize that every pound of fat you release saves the world a bit of energy? Less gas, less oil, and less food is required to get you from Point A to Point B.
If we were to release forever the excess body fat we carry as a world, we would:
1. Decrease the use of natural resources by over 30%, including oil.
2. Have the capacity to feed every person in the world, every day, for the rest of time. The less food we need or choose to consume, the more food we potentially have available for those who have none at all. This goes beyond "the starving people in China" bit your mom or dad may have warned you about. By consuming the right foods in the right quantities, our earth will be able to grow more food for more people -- simple as that. From there, we will demand that our leaders use this land and food for the best of causes.
3. Reduce our medical costs (varying by nation) by well over 40% annually, leaving billions of dollars for research for cancer and other diseases. These are diseases whose research funds are cut short due to short-term health care issues that you and I can and must prevent.
Remember: obesity, fear and a lack of responsibility is the number one cause of the short-term health care crisis in our world. This is a preventable crisis, and you have started the ascent to help do just that.
Prevent. Cure. Heal. Educate. Empower.
This is truth: what you do today affects the entire world.
The time it takes to do it can vary from a split-second decision to a lifetime of commitment.
In a split second, you can choose to continue the climb, choose the food that fuels it the best, and pass along the energy of acceptance and eternal progression to every person in your life.
Over the course of your life, you can journey toward excellence and mastery, accepting the path less traveled for the rewards rarely given.
Now do you realize the breadth and the height of the journey you are on? Can you see how your actions affect the people around you, and even the climate of the physical world?
Today, write down five things that you wish to change about the world as a whole. Then, underneath each, ask yourself this question:
"How can scaling my world help bring about these changes in both the smallest and greatest of ways?"
Answer them realistically -- and then thank yourself for willingly accepting the kind of self-responsibility few have the courage to embrace. This is the responsibility of change, growth and accountability.
Climb brave. Climb strong.
Tomorrow -- power for the climb.
= = End of Day 2 = =
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Please spread the word! Invite more people you care about to Scale The World with you: http://www.scaletheworld.com/members/
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So, there you have it. Scale The World in a nutshell.
Just keep this in mind: if you can fully describe it, it's usually not worthy of your attention.
